Đồ án Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong

Nội dung text: Đồ án Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong

1. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong PREFACE In the current economic integration, the competition among domestic enterprises and the competition between domestic enterprises and foreign enterprises have been fierce ever. Enterprises need to have strategies and different way to survive and develop. In fact, companies which have new and creative perspectives, flexible business methods; will exist and develop and vice versa. Thus, collection and dealing with information to evaluate business result are very necessary for each company. Business results of company show ability and status of operating activities and financial capacity, marking development or declination of company in certain period. Therefore, business results are guidance helping administrators have real look about current status of entrepreneur. From that company can set up next plan for operating activities which is suitable with ability of enterprise; coincidently helping avoid existing mistakes.In other word, analyzing business results is very important which help company handle the difficulties and find ways to improve business efficiency. I declare that this report is my own unaided work. It has not been submitted before. If violated, I am solely responsible for and bear the punishments of the Institution and University. Student Name and Signature Dinh Thi Hao Dinh Thi Hao – GMA02 – ISE - VIMARU Page i
2. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong ACKNOWLEGEMENT Firstly, I would like to express my sincere gratitude to my advisor – Hoang Bao Trung for the continuous support of my dissertation, for his patience, motivation, and immense knowledge. His guidance helped me in all the time of research and writing of this thesis. Dinh Thi Hao – GMA02 – ISE - VIMARU Page ii
3. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong CONTENTS PREFACE i ACKNOWLEGEMENT ii LIST OF ABBREVIATIONS vi LIST OF TABLES vii LIST OF FIGURES viii INTRODUCTION 1 CHAPTER I: FOUNDATION OF BUSINESS EFFICIENCY ENHANCEMENT 3 1.1 Definition nature and role of business efficiency enhancement 3 1.1.1 Definition of business efficiency 3 1.1.2 Nature of business efficiency enhancement 6 1.1.3 Role of business efficiency enhancement in company 6 1.2 Factors impacting business efficiency 7 1.2.1 External factors 7 1.2.2 Internal factors 8 1.3 Indicators of business efficiency 9 1.3.1 Some definitions related to business performance 9 a) Revenue 9 b) Cost 9 c) Profit 10 1.3.2 Indicators of business efficiency 11 a) Ratio of profit to cost 11 Dinh Thi Hao – GMA02 – ISE - VIMARU Page iii
4. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong b) Ratio of net profit to net revenue 11 c) Ratio of revenue to cost 12 CHAPTER II: EVALUATING BUSINESS EFFICIENCY OF NAMSUNG SHIPPING AGENCY DEPARTMENT AT VOSA HAI PHONG 13 2.1 Overview of VOSA Hai Phong 13 2.1.1 Formation history 13 2.1.2 Organizational structure 13 a) Organizational chart 13 b) Functions and duties of each department 14 2.1.3 Personnel 16 2.1.4 Business scope 16 2.1.5 Business results of company 17 2.2 Evaluating business efficiency of Namsung shipping agency department at VOSA Hai Phong 18 2.2.1 Analysis of revenue 18 2.2.2 Analysis of cost 23 2.2.3 Analysis of profit 26 2.2.4 Evaluating business efficiency of Namsung shipping agency department30 a) Gross profit coefficient 30 b) Profitability ratio 31 c) Efficiency of cost using 32 2.2.5 Advantages & disadvantages in business activity of Namsung shipping agency department 33 Dinh Thi Hao – GMA02 – ISE - VIMARU Page iv
5. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong CHAPTER III: RECOMMENDATION TO ENHANCE BUSINESS EFFICIENCY OF NAMSUNG SHIPPING AGENCY DEPARTMENT AT VOSA HAI PHONG 36 3.1 Purpose and development orientation of Vietnam maritime sector from now to 2020 36 3.1.1 Purpose and development orientation of Vietnam maritime sector from now to 2020 36 3.1.2 Orientation and strategy of economic – social development of Hai Phong city by 2020 include purposes: 37 3.2 Purpose and development orientation of company to Namsung shipping agency department in the future 40 3.3 Recommendation to enhance business efficiency of Namsung shipping agency department 41 3.3.1 Advertising image to customers 41 3.3.2 Price strategy 42 3.3.3 Measures to reduce cost 43 3.3.4 Measure to increase revenue 44 3.3.5 Personnel 44 CONCLUSION 48 REFERENCE 49 Dinh Thi Hao – GMA02 – ISE - VIMARU Page v
6. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong LIST OF ABBREVIATIONS COSP Cost of service provided Dept. Department NS shipping agency department Namsung shipping agency department Dinh Thi Hao – GMA02 – ISE - VIMARU Page vi
7. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong LIST OF TABLES Table 1: Personnel in VOSA Hai Phong 16 Table 2:Revenue, cost and profit of VOSA Hai Phong from 2010 to 2014 17 Table 3:Revenue of Namsung shipping agency department 2011-2014 19 Table 4: Contribution of revenue from NS shipping agency department into total revenue of whole company 21 Table 5:Fee for serving container ship of shipping agency 22 Table 6: Cost of NS shipping agency department(2011-2014) 24 Table 7: Cost structure of Namsung shipping agency department 25 Table 8: Factors affecting to profit of Namsung shipping agency department26 Table 9:Summary of factors affecting to profit 29 Table 10:Profit coefficient of Namsung shipping agency department (2011- 2014) 30 Table 11:Profitability ratio of Namsung shipping agency department 31 Table 12: Cost efficiency of Namsung shipping agency department 32 Dinh Thi Hao – GMA02 – ISE - VIMARU Page vii
8. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong LIST OF FIGURES Figure 1: Organizational chart of VOSA Hai Phong 13 Figure 2: Revenue structure from 2011 to 2014 20 Figure 3: Number of ship NS shipping agency department served from 2011 to 2014. 23 Figure 4: Revenue growth of Namsung shipping agency department from 2011-2014 23 Figure 5: Cost of NS shipping agency department in four years (2011-2014) 24 Dinh Thi Hao – GMA02 – ISE - VIMARU Page viii
9. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong INTRODUCTION 1. Necessity Vietnam has been in the path of international economic integration. Economic integration has brought many opportunities and challenges to Vietnam. If Vietnamese enterprises want to survive and growingly develop in the domestic market as well as in the international market, it is necessary to study and analyze business activities of company, giving measures to enhance business efficiency for company. VOSA Hai Phong – a branch of VOSA Group – is one of leading company in shipping agency in Vietnam. So as to exist and increasingly develop, enhancement of business efficiency of company has become a major concern ever. With such awareness together with process of exposing to business activities of agent at VOSA Hai Phong, I finally decided to choose topic about business efficiency. However, due to limited time and ability, I only can analyze business efficiency of Namsung shipping agency department at company. That’s why my final chosen topic is: “Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong”. 1. Research Object General purpose is to access business efficiency of Namsung shipping agency department at VOSA Hai Phong through evaluating fluctuating pattern of this department in the period of 4 years (2011-2014) and analyzing factors affecting business efficiency. From this, some basic suggestions will be given to enhance business efficiency of department. Specified purpose: - Systematically theoretic basis of business efficiency of Namsung shipping agency department. - Accessing business result of Namsung shipping agency department in surveyed years. Dinh Thi Hao – GMA02 – ISE - VIMARU Page 1
10. Recommendation to enhance business efficiency of Namsung shipping agency department at VOSA Hai Phong - Evaluating business status, analyzing impacting factors and impacting level of such factors to business efficiency of Namsung shipping agency department in a given periods. - Recommending some basic solutions to enhance business efficiency of Namsung shipping agency department. 2. Research scope Topic is researched in VOSA Hai Phong - No.25 Dien Bien Phu Str., Hai Phong city. Data is collected from accounting department of VOSA Hai Phong. Research is implemented from August 10 toNovember20 and uses statistics from 2011 to 2014 to complete this report. 3. Research Findings In period of internship at VOSA Hai Phong, statistics and materials related to topic are collected from financial report of company. Besides, data are also collected from internet and books. Through data collected, it can be concluded that even though there are some fluctuations during surveyed periods, business results of Namsung shipping agency department at VOSA Hai Phong still sees the optimistic results from the beginning to the end of surveyed time in general. 4. Research’s method This research used method of comparison, observation and analysis to assess business efficiency of Namsung shipping agency department. Afterwards, several recommendations would be given based on statistics analysis to improve business efficiency of Namsung shipping agency department at VOSA Hai Phong. Dinh Thi Hao – GMA02 – ISE - VIMARU Page 2